Why is Tesla selling insurance and what does it mean for drivers?

In the past year, Elon Musk and Tesla have fascinated the world with new innovations like the Tesla Cybertruck. There is excitement about most new Tesla products, but one hugely important one has been largely overlooked. With far less fanfare and no stage performance by Musk, Tesla started offering car insurance last September. In the long run, this is going to have a major impact on most of our lives – perhaps even greater than Tesla’s more eye-catching innovations.

So why is Tesla selling car insurance? This piece for The Conversation explores the underlying reasons, how insurance is changing, and what it means for drivers.

Alex Zafiris