Artificial Intelligence (AI) and Emerging Business Models in Insurance
Artificial Intelligence (AI) poses fundamental questions for the insurance industry. How do AI and other forces shape the insurance industry? Can AI be used defensively by incumbent firms or is it purely a disruptive force exploited by new entrants?
Loughborough University and Willis Towers Watson are collaborating on research into the effects of AI on business models, and some answers to these questions are starting to emerge. This insight column highlights some key initial ideas and results – on the competitive forces shaping insurance markets and on their consequences for insurance business models.